WHO WE ARE
Built by payments
experts, for you.
IceTree is a UK-based payment consultancy that connects merchants, platforms, and high-risk businesses with the right payment service providers — at absolutely zero cost to you.
OUR MISSION
The right payment partner changes everything.
Most merchants waste months shopping for payment solutions, submitting applications that go nowhere, paying rates that don't reflect their actual risk profile.
We built IceTree to change that. Our network spans 50+ strategic payment partners and covers 100+ local payment methods worldwide — and we use our expertise and relationships to match you with the right one, negotiate competitive rates on your behalf, and stay in your corner as you scale.
100+
Payment Methods
50+
Strategic Partners
FREE
For Merchants
48h
Average Match Time
15+
Sectors Covered
OUR VALUES
What makes IceTree different.
Merchant-First
We are paid by the PSPs we introduce you to — never by inflating your rates. Our incentive is your successful match, not our margin.
Network Depth
100+ local and global payment methods spanning card acquiring, banking-as-a-service, APMs, crypto gateways, FX, and beyond.
Speed to Market
From initial discovery call to live PSP application in under 48 hours. We've done this hundreds of times — we know what works.
High-Risk Specialists
Crypto, forex, trading, nutraceuticals, adult — sectors other consultancies won't touch. We have the contacts and the know-how.
THE TEAM
Payments experts,
not generalists.
David's background is consultative B2B sales — starting with the problem, not the product. His time inside the payments industry revealed a quiet gap: merchants get pitched products, not solutions matched to their business model, risk profile, and growth plan. IceTree applies the consultative-sales playbook to PSP selection — on the merchant's side of the table, at zero cost to them.
THE IceTree ADVANTAGE
Why hundreds of merchants choose us.
Ready to find your perfect payment partner?
Book a free, no-obligation consultation with our expert team today.